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Europe vs. US: Who Leads the Future of Market Access, Dr. Doug Niven?

In this thought-provoking episode of MAP, the Market Access Podcast, Dr. Stefan Walzer sits down with strategic Market Access consultant Dr. Doug Niven to explore one of the most pressing questions in pharma today – can Europe maintain its leadership in Market Access, or is it falling behind? 

From joint HTA (JCA), pricing reforms, and AI-driven tools to global value frameworks and real-world data, this episode unpacks key trends shaping pharma, biotech, and healthcare access in 2025 and beyond. If you’re in health economics, pricing & reimbursement, or regulatory strategy, this is a must-listen.

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Can Innovative Contracting Turn High‑Cost Therapies into Sustainable Deals, Omar Ali?

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Stefan Walzer

In this thought‑provoking Market Access Podcast episode, host Stefan Walzer sits down with Omar Ali – Head of Payers at Vipora, former NICE advisor, and one of the sharpest minds in drug pricing and innovative contracting to unpack where drug pricing and reimbursement are really heading.  They explore why cost‑effectiveness thresholds are making market access […]

What Makes Australia’s HTA Approach to Equity and Health Productivity Unique, Zanfina Ademi?

By

Stefan Walzer

In this Market Access Podcast episode, Dr. Stefan Walzer sits down with Prof. Zanfania Ademi, a health economist at Monash University, to explore how Australia’s healthcare system is tackling key issues in market access and health technology assessment. Discover how Australia blends international approaches and new methods being developed by Zanfina and her team like […]

No Decisions for Us, Without Us: Why Patient Advocacy Matters in Market Access, Erica Bersin?

By

Stefan Walzer

In this episode of the Market Access Podcast, Erica Bersin – founder of ERO Health Communications – joins Dr. Stefan Walter to discuss the changing role of patient involvement in healthcare. Drawing on her experience in both Europe and the U.S., Erica explains how single-payer systems make patient engagement easier, while the U.S. faces more […]