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Europe vs. US: Who Leads the Future of Market Access, Dr. Doug Niven?

In this thought-provoking episode of MAP, the Market Access Podcast, Dr. Stefan Walzer sits down with strategic Market Access consultant Dr. Doug Niven to explore one of the most pressing questions in pharma today – can Europe maintain its leadership in Market Access, or is it falling behind? 

From joint HTA (JCA), pricing reforms, and AI-driven tools to global value frameworks and real-world data, this episode unpacks key trends shaping pharma, biotech, and healthcare access in 2025 and beyond. If you’re in health economics, pricing & reimbursement, or regulatory strategy, this is a must-listen.

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