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How should market access and medical affairs work together, Dr. Mike Rosenblatt? (Repost)

In this repost of MAP, the Market Access Podcast, from 15th of September 2023, you’ll hear from Dr Stefan Walzer and Dr Mike Rosenblatt as they’re discussing the age we are currently in of massive medical innovation, including a lot of new modalities especially in the area of ATMPs, and this insightful conversation highlights some core questions:

– What are the differences between Clinical Development and Medical Affairs?

– When should a company start telling their medical story about a new product?

– What are the differences between drugs and vaccinations from a medical affairs’ perspective?

– … and how should market access and medical affairs ideally work together?

Tune in to listen to the Market Access veteran Dr. Stefan Walzer and Dr. Mike Rosenblatt, one of the pioneers in Medical Affairs, Commercialisation and Market Access, as they continued their conversation from Boston, May 2023, through this epic podcast episode.

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