This is a repost of a popular episode of MAP – Market Access Podcast, from December 1st 2023.
We are thrilled to announce our latest podcast episode, featuring a riveting conversation between our CEO Dr. Stefan Walzer and the esteemed healthcare reimbursement expert, Ron de Graaff.
Ron, with his deep-rooted experience starting from 1978, shares his invaluable insights on the evolution of healthcare reimbursement, a journey from simpler times to today’s intricate landscape involving multiple stakeholders like health insurance companies.
🔍 Key Highlights:
– Ron’s path from founding his company in 1985, which has since assisted over 900 entities, including governments, in understanding medical technology markets.
– Challenges faced by startups in healthcare, often led by technical experts who struggle with the language and complexities of reimbursement processes.
– The criticality of startups understanding both the payer perspectives and the changing requirements of reimbursement systems across Europe.
– Ron’s advice to startups: comprehensively understand the reimbursement system of your target market and assess if your product is likely to be reimbursable.
This episode is a must-listen for anyone in the healthcare industry, particularly startups navigating the daunting world of reimbursement. Expect to gain a thorough understanding of how to strategically plan for reimbursement, the importance of being updated with current regulations, and how to choose the right market for your product.
