In this episode of the Market Access Podcast, Erica Bersin – founder of ERO Health Communications – joins Dr. Stefan Walter to discuss the changing role of patient involvement in healthcare. Drawing on her experience in both Europe and the U.S., Erica explains how single-payer systems make patient engagement easier, while the U.S. faces more challenges but also unique advocacy opportunities. She highlights the work of organisations like PCORI and the need for better data transparency.
This episode features real-world examples from HIV/AIDS and breast cancer advocacy, as well as pharma’s efforts to involve patients in clinical trials. Erica’s personal story with multiple sclerosis underscores why every patient’s matters. Tune in for a hopeful look at how patients can help shape future healthcare decisions.
